Any writers out there? Because MTV News online UK needs a new editor. In a situation being characterized as “journalism”, yesterday this article: “Boxer Braids Tutorial: How To Do The A-List’s New Favourite Hairstyle” was published to the News section of MTV.co.uk.
Talk about embarrassing!
The article clearly seems to have been published prematurely. Obviously, there was no fact checking done here. The trend report is several decades off the mark, and cited sources for the trend are as diverse as Iceland’s population.
The top 3 stand-out-issues from my very quick scan are as follows:
- Boxer Braids. Cornrows are mistakenly labelled “Boxer Braids” in the article. This is where a quote from a stylist would have been helpful, so as to properly the style being discussed. A simple Getty Images search tells us that outside of male boxers, Laila Ali is best known for popularizing cornrows in the ring. So good job MTV UK for the homage to a female boxing great, but the next step is to include this etymology factoid in the article.
- Trend. From the looks of it, the trend mentioned in said article is based on a Google search. “Boxer Braids” when searched in Google shows us that White America is campaigning to re-brand cornrows. It’s such a pity MTV UK is relying on Google for trend reports and fact checking. We all learned to cite more than one source back in elementary school.
- Everyone. The article states, “You’ve no doubt seen everyone from Kim Kardashian and Kylie Jenner to Hailey Baldwin and Perrie Edwards working the look.” What a shallow pool of examples. “Everyone” from whose perspective? This is a sentence that should be rephrased to, “You’ve no doubt seen celebrities such as…” cause “everyone” is not a good word choice here.
- Audience. Another excerpt from the article reads “As with most braided styles, this one is going to work best on day old or slightly greasy hair. If you have just washed your locks but still want to give it a try, start by adding some texture to your hair with a product like the Oribe Dry Texturising Spray.” I’m not sure it could be more clear that black women were not in mind for the writer of this article, which begs the question is the target audience of MTV UK white women or women? Furthermore, if you have to “add texture” to achieve the style – would it be a reach to believe the style originated from women with textured hair? Perhaps right there was an appropriate time to credit women with textured hair for the style idea.
I’m just going to drop these images right here…
I’m hopeful that MTV UK will be able to find an editor soon who can fill in the evident gaps with the current position holder.
That said, 4c Hair Chick crew, let’s call a spade a spade. MTV UK published a propaganda piece that plays into white supremacy doctrine. An article the tells white women this hairstyle that you’re wearing that is inspired by black hair styles- is different because you’ve called it by another name and you’re a white female. That’s what happened here. Just so we are all clear.
We challenge MTV UK to edit the article or remove it.